Solimo
Branding
& Designing
SOLIMO, a lux clothing brand which is not only driven by trends, but by identity, confidence, and timeless aesthetics.
Challenges
Solimo lacked a distinct brand identity and struggled to stand out in a crowded, competitive market. The brand faced inconsistencies in visual communication, unclear positioning, and limited emotional connection with its target audience—making it difficult to build recognition, trust, and recall.
Discovery & Strategy
SOLIMO believes that fashion is a form of self-expression. Every piece is designed to reflect individuality, presence, and refined taste. The brand stands for subtle luxury — premium without excess, bold without noise.
Logo Design
The SOLIMO logo is designed as a modern wordmark combined with a symbolic mark that represents individuality and aspiration. The symbol acts as a visual signature — an identity marker that can exist independently across fashion labels, packaging, and digital experiences. The logo system is minimal, scalable, and timeless, ensuring strong brand recognition across all applications.
Brand Identity
Solimo uses White and Night Rider as core colours to express clarity, sophistication, and strength. Vermilion serves as a bold accent, adding energy and drawing focus to key elements. Together, the palette creates a modern, confident, and impactful brand identity.
OOH Design
Solimo leverages minimalistic visual language, clean typography, and bold product imagery to create instant recognition in high-traffic outdoor environments.
Stationary Design
Stationery design was crafted to reflect clarity, consistency, and everyday functionality. With a clean layout, balanced typography, and subtle branding elements, the design ensures a professional yet approachable look across all touch points, reinforcing brand recall in every interaction.
(Project)
